Establishing Trust is Key for Brands in the World of Luxury

DUBAI, 4 June 2015: Engaging and selling successfully to ultra-high net worth individuals (UHNWIs) is not possible without first taking time to understand their needs and desires, and then to establish a trusting, consultative relationship, says a top regional CEO.

Gulf Craft, one of the world’s leading superyacht shipyards, addressed the key factors necessary to thrive in today’s competitive luxury industry, during the Arab Luxury World Conference that was held in Dubai.

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